![]() ![]() The easiest way to make the most out of your one link is to use an Instagram “link in bio” tool. In fact, active links are the key to the rest of your business. One of the best ways to do this is by making the most of the single link you are afforded in your Instagram bio by using dedicated link services. ![]() In the age of digital marketing, people have short attention spans and you want your process to be as efficient as possible when converting your followers into customers. And it’s not just Instagram platforms like TikTok have fewer link options for active users, as well. However, general users can’t visit links directly from a typical feed post. Sure, people with the swipe-up feature can add swipe-up links that way, and by paying for ads you can put links just about anywhere you want. One of these is that the only place every single user can have a clickable link is in their Instagram bio. Instagram is an excellent marketing tool, but like other social media networks, it does have its drawbacks. His message didn’t share much except to say that support for multiple links in the bio was “probably one of the most requested features we’ve had.I’m willing to bet that at some point you’ve scrolled through Instagram, seen a post you like, read the caption, and somewhere in it the brand or person has written “head to the link in my Instagram bio to learn more.” (Channels are a relatively new feature that allow creators to send one-to-many messages out to their entire community.) The new feature was announced in a short post on Mark Zuckerberg’s broadcast channel. If you want to move to your built-in browser, like Safari or Chrome, you’ll have to tap the three-dot menu at the top of the page and choose “open in system browser.” However, the links don’t open the website in question in a separate browser window - the link opens inside the Instagram app. (In fact, as Linktreee pointed out in a tweet, Meta’s own account is using one of its links at present.) It does not plan to block Linktree links or those from other link-in-bio platforms. Meta says users are allowed to link to any URL that abides by its Community Guidelines and Terms of Service, and links are scanned to ensure they are within those guidelines and not harmful. This link has a more professional appearance, with a rounded Facebook icon and text that reads “Facebook profile.” External links don’t include any special customizations, like small icons. In addition, below the option to add multiple links to other websites, Instagram also allows users to add a link to their Facebook profile with a dedicated linking option. In testing the feature briefly, we didn’t have trouble linking to competing platforms, like TikTok or YouTube, for example. To use the feature, users will tap “Edit profile,” then “Links,” then “Add external link.” They can then drag and drop the links in the order they want them to appear. TikTok today even limits clickable links in its bios to only those with business accounts, making it harder for regular users and creators to direct fans and followers to other websites. Instagram wasn’t alone in making this choice. The platforms would rather keep users trapped inside Instagram or their own network, rather than potentially lose users’ time and engagement. Linktree and others came into existence largely because of platform limitations, like those on Instagram and other social networks, which had for a long time prevented users from adding multiple links to other sites in fear they would be helping to direct users to content outside their own apps. The company says the feature has been a top request among creators, but in reality, it’s also an example of how Instagram’s failure to adapt to the needs of that community has allowed alternative solutions to thrive. The company announced on Tuesday it will now allow users to add up to five links to their Instagram profile bios, which can direct their followers to other content - like their online businesses, brands they want to promote, causes they care about, or even their profiles on competing social platforms, among other things. Instagram today is rolling out a new feature for adding links to user profiles that challenges Linktree, Beacons and numerous other “ link in bio” solution providers. ![]()
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